The signature programs
Each program has one job.
These are the named instruments of a Strategist campaign. Each one is built for a single job and is deployed only when the plan calls for it.
Deployed by plan, never as a package
The final assault for the election win.
A silent campaign that runs parallel to the main one, aimed at the voters who have not decided.
SNIPER works the neutral and undecided voters — the large chunk other campaigns miss. It runs beside the main campaign and never disturbs it.
- SilentIt is never announced, and it never disturbs the main campaign.
- ParallelA second campaign, run alongside the first.
- TargetNeutral and undecided voters, the chunk other campaigns miss.
- MethodIt works like a social campaign and motivates local leaders.
Every line of information ends in one room.
The central node of information flow across the entire geography of operation.
The central war room is the node every line of information passes through. It holds the whole geography of operation, manages the booth-level party cadre, and runs the party helpline.
- FlowInformation from the entire geography of operation, in one place.
- CadreBooth-level party cadre, managed from the room.
- HelplineThe party helpline is answered here.
Five voters, marked to every representative.
The Jeetenge booth campaign. It confirms 5% of the vote.
Man-to-man marking is a booth campaign. Each party representative is given five voters by name and is responsible for those five until the ballot is cast — reminded, followed up, and taken to the booth on polling day.
5%of the vote, confirmed
जीतेंगे Hindi: “we will win.” The word every candidate hires us for.
One capture. Many locations at a time.
A life-size holographic candidate, projected as is by 4D technology.
The candidate is captured in three dimensions once. The projection is life-size and appears as is, with no 3D glasses needed at any location, and it speaks any language. It reaches the colonies and societies a road show cannot.
One capture drives every site. The leader can address a colony, a society and a distant location on the same evening, in the language each of them speaks.
The first agency in India to deploy a digital mannequin in election campaigns — Madhya Pradesh 2013, Punjab 2017.
Life-size · projected as is · many distant locations at a time · no 3D glasses · any language · the colonies and societies a road show cannot reach
A research team run like an intelligence unit.
It works from a war room of its own and reports in a prescribed format.
The Political Intelligence Unit watches the constituency every day: what is being said on the ground, what the local influencers are hearing, what the district press is carrying. The findings go to the central war room in one prescribed format, so a candidate reads the same page every morning.
- ScanOn-ground scanning across the constituency.
- InputsInfluencer inputs from the field.
- NewsDaily news scans.
- DistrictDistrict-wise analysis.
- FormatConstituency reporting in a prescribed format.
- RoomA separate war room of its own.
Live to phone, PC and television.
A candidate's events go out live through a web link. Behind them stands the rest of the kit.
Live webcast
A candidate's event is streamed live to phone, PC and television through a web link. The meeting reaches the voters who could not travel to it, on the screen already in their hand.
The technology kit
4D technology
The holographic projection system behind the Virtual Leader.
Spider Networking
The firm's proprietary survey network, built to reach every single booth.
i-tech event broadcast
Broadcast of the candidate's public programme, run with the live webcast.
Voice-call analysis
Analysis of campaign voice-call data.
Router-based booth management
Micro-level booth management on router technology: an IT-based connecting structure for every single vote.
Make a confidential enquiry.
Tell us the seat and the timeline, and we will tell you which of these belong in the plan. The conversation is covered by the same fixed policy as the campaign.
or call the Chief Strategist · +91-73034-03020