Sameer Awasthee
Founder & Chief Strategist
About the firm
We close the distance.
The Strategist was founded to shorten the distance between a representative and the people who elect them — and to hold it short through the campaign and after it. Nine-plus years, five countries, one method.
- In operation
- 9+ years
- Chief Strategist
- Sameer Awasthee
- Base
- India, operating internationally
- Coverage
- 13 Indian states · 5 countries
- Clients
- Named to no one
File 01The firm
Founded to close a distance.
Representatives and the people who elect them drift apart between elections. The firm was built to close that distance and keep it closed — information first, then a plan, then execution. The method itself is set out on the approach page.
The Strategist has been in continuous operation for nine-plus years, working for political parties, cabinet ministers and ministers of state, members of parliament, MLAs and serious aspirants — in India, and in four countries beyond it.
Sameer Awasthee founded the firm and leads it as Chief Strategist. It is powered by Mediatrix Elections — Mediatrix Advertising Pvt. Ltd. — and Illusson360 Pvt. Ltd., which carry the research desks, the production and the campaign technology behind every mandate.
The order of work has not changed since the first campaign: research before rhetoric, a written plan before any spending, and ground execution that reaches every booth. On that order the firm has served 3,000+ candidates in India and 1,500+ internationally, at a 94.8% win rate.
India first
The first agency in India to deploy a digital mannequin in election campaigns — The Virtual Leader, Madhya Pradesh 2013 and Punjab 2017.
Powered by
Mediatrix Elections · Mediatrix Advertising Pvt. Ltd. · Illusson360 Pvt. Ltd.
File 02The election record
Five countries on the record.
Malaysia, India, Nepal, Taiwan, the United States. The elections are a matter of record. Who we worked for is not.
Country
Malaysia
General elections 2012 and 2017, plus local bodies.
India
General elections 2014–2019, and nearly all state elections in the period.
Nepal
General elections 2017 and 2021.
Taiwan
Presidential election 2019.
United States
Presidential election 2020.
election worked
state elections, India
File 03Where we operate
Thirteen states, held on the ground.
Every marked state is a state where the firm has run booth-level operations, not advised from a distance.
Thirteen states of operation
In each of them the firm has held ground the same way: local research desks, a war room inside the geography it covers, and trained executors at the booths. Campaign work in India runs from the panchayat upward, which is why the map is drawn in states rather than cities.
India · 13 states
Maharashtra · Gujarat · Punjab · Haryana · Uttar Pradesh · Rajasthan · Madhya Pradesh · Himachal Pradesh · Uttarakhand · Delhi · Bihar · West Bengal · Chhattisgarh
File 04The campaigns
The campaigns we designed.
The campaigns can be named. The candidates behind them cannot.
01Har Ghar Dastak
02Coffee with Captain
03Halke Vich Captain
04Punjab Congress Express
05Udhgosh
06RG Kisan Yatra / Khat Sabhas
Designed, produced and run by the firm. Every client behind these campaigns stays sealed.
File 05The covenant
The client list stays sealed.
The fixed policy is stated in full on the home page and it governs this one: we never reveal a client's name, a campaign formulation, or a candidate's information. Every strategy carries 100% secrecy — for life.
The people who have retained the firm include cabinet ministers and ministers of state in the Government of India and in state governments, political parties, members of parliament, MLAs and aspirants. None of them appear on this page, and none of them appear anywhere else we publish. A firm that trades one client's name has already told you what it would do with yours.
Sealed for life
Engagement recordSealed
Clientwithheld under lifetime confidentiality
Constituencywithheld under lifetime confidentiality
Formulationwithheld under lifetime confidentiality
Resultwithheld under lifetime confidentiality
Every field · redacted for life
File 06The people
The people who run it.
Between them, the principals and the senior team have led campaign operations, research and digital verticals in Punjab, Uttar Pradesh, Karnataka, Gujarat, Andhra Pradesh, Telangana and Goa — and abroad in Nepal, Malta, Indonesia and Malaysia.
Sam Mascarenhas
Head of Strategy & Planning
Make a confidential enquiry.
Speak to the Chief Strategist directly. The conversation is covered by the same fixed policy as the campaign.
Make a confidential enquiry
or call the Chief Strategist · +91-73034-03020