No persuasive message.
The campaign never gives voters a reason. It lacks direction from the beginning, and the situation only gets worse.
Information · Planning · Execution
We treat winningas a science. We treat growthas a campaign.
The Strategist plans and runs election campaigns for parties, ministers, MPs, MLAs and serious aspirants — research first, technology throughout, and disciplined ground execution down to the last booth.The Strategist plans and runs growth, reputation and stakeholder campaigns for companies, boards and founders — research first, technology throughout, and disciplined execution down to the last stakeholder.
Make a confidential enquiry
or call the Chief Strategist · +91-73034-03020
Every strategy carries 100% secrecy — for life
File 01The record
Nine-plus years. Thirteen states. Five countries.
The numbers are the only clients we may show you.
94.8%Win rate
3,000+Candidates served in India
1,500+Candidates internationally
13Indian states of operation
5Countries worked
Source: the firm's campaign record, 9+ years of operation.
94.8%
Campaign win rate
Elections are won booth by booth.
The margin is assembled voter by voter, booth by booth. Every instrument in this brief exists to find that margin early and hold it until the vote is cast.
File 02The diagnosis
Campaigns fail for one of three reasons.
Our research keeps returning the same verdict. The pattern holds from panchayat to parliament.
No workable plan.
Even with a clear message and known persuadable voters, there is no real plan for what happens between today and polling day.
No follow-through.
A lazy campaign makes excuses about why it cannot do what it knows must be done — and afterwards, excuses about why it lost.
Exhibits 02–04 · pattern schematics drawn from the firm's campaign research, 9+ years.
The counter-thesis
The winning campaign targets its voters, develops a persuasive message, and follows through on a reasonable plan to reach them.
File 03The method
The approach stands on five pillars.
Every campaign begins the same way: know the election, know the voter, know the candidate, know the opponent — then manage what the numbers say. The full method is on the approach page.
Research
The election and its rules. The constituency and its voters. Booth-wise polling percentage against party performance, every past result, every local body. Focus groups, in-depth interviews, surveys, area research.
The voters
Define the targeted voter and the geography. Read the voter's pulse and needs. Identify the shifters and the drifters — the votes that move.
The candidate
A full SWOT of the candidate: background, education, work history, family, past political positions. Then set the campaign's goal.
The competition
The same SWOT for every opponent. Identify the strongest competitors for the voters you must win, and assess them booth by booth.
Analytics & management
Voting patterns by geography, demography, caste and ward. The previous ten elections' results against present surveys, to read the direction of the swing.
File 04The services slate
Thirteen instruments on one slate.
The full slate, in brief. Each instrument is detailed on the services page.
1
Social media managementThe leader's presence on every platform, sustained daily.
2
Political Intelligence UnitA research team run like an intelligence unit.
3
Media managementImage, coverage and crisis handled at every level.
4
Spider Networking surveysA proprietary survey network reaching every single booth.
5
Booth management technologyRouter-based structure connecting every single vote.
6
Booth-based contentMessaging written for the booth, not the blanket.
7
Research & developmentOpinion polls, perception audits, winnability feedback.
8
Creatives for every mediumFrom social posts to hoardings and pole kiosks.
9
On-ground activitiesDoor-to-door, road shows, rallies, household canvassing.
10
Centralised database managementVoter and cadre databases with unique IDs, graded.
11
Executors at every boothTrained people at every single polling booth.
12
Ground-level strategyActivate, retain, recommend, engage — until the vote is cast.
13
Paid advertisingPlanned and bought across print, broadcast and digital.
Full slate · 13 of 13
The full detail is on the services page
One war room · one chain of command
File 05The programs
The signature programs.
Named instruments, each with one precise job. Deployed when the plan calls for them.
SNIPER
The final assault for the election win. A silent campaign that runs parallel to the main one, aimed at the neutral and undecided voters other campaigns miss. It works like a social campaign, motivates local leaders, and never disturbs the main effort.
Central War Room
The central node of information flow across the entire geography of operation. Manages booth-level party cadre. Runs the party helpline.
Man-to-man marking
Each party representative marks five voters and personally ensures they vote on polling day.
5%of the vote, confirmed
जीतेंगेHindi: “we will win.” The word every candidate hires us for.
The Virtual Leader
A life-size 4D holographic candidate, projected as-is at many distant locations at once. No 3D glasses. Any language. It reaches the colonies a road show cannot.
Political Intelligence Unit
On-ground scanning, influencer inputs, daily news scans, district-wise analysis — reported in a prescribed format.
Also deployed — live webcast to phone, PC and TV · 4D technology · Spider Networking · i-tech event broadcast · voice-call analysis · router-based booth management
File 06The field record
Where we have operated.
The mandates are public record. The clients are not.
India
General elections 2014–2019 and nearly all state elections in the period.
2014–19Malaysia
General elections 2012 and 2017, plus local bodies.
2012 · 17Taiwan
Presidential election 2019.
2019Nepal
General elections 2017 and 2021.
2017 · 21United States
Presidential election 2020.
2020
India · 13 states
Maharashtra · Gujarat · Punjab · Haryana · Uttar Pradesh · Rajasthan · Madhya Pradesh · Himachal Pradesh · Uttarakhand · Delhi · Bihar · West Bengal · Chhattisgarh
Campaigns designed
Har Ghar Dastak · Coffee with Captain · Halke Vich Captain · Punjab Congress Express · Udhgosh · RG Kisan Yatra / Khat Sabhas
File 07The covenant
You will find no client names here.
Secrecy and privacy is our fixed policy. We never reveal a client's name, a campaign formulation, or a candidate's information. Every strategy carries 100% secrecy — for life.
The clients we cannot name include cabinet ministers and ministers of state in the Government of India and in state governments; political parties, MPs, MLAs and aspirants. There are no logos on this site. That is the point.
Engagement ledgerSealed for life
Client
Cabinet minister, Government of India
Sealed
Client
Minister of state, state government
Sealed
Client
Member of Parliament
Sealed
Client
Political party
Sealed
Constituency · formulation · result — every field, redacted for life
File 08The principals
The principals.
The team has led campaign operations, research and digital verticals in Punjab, Uttar Pradesh, Karnataka, Gujarat, Andhra Pradesh, Telangana and Goa — and in Nepal, Malta, Indonesia and Malaysia.
Sameer Awasthee
Founder & Chief Strategist
Sam Mascarenhas
Head of Strategy & Planning
Make a confidential enquiry.
Speak to the Chief Strategist directly. The conversation is covered by the same fixed policy as the campaign.
Make a confidential enquiry
or call the Chief Strategist · +91-73034-03020